{"id":16062,"date":"2019-09-26T14:26:58","date_gmt":"2019-09-26T18:26:58","guid":{"rendered":"https:\/\/www.prepareforcanada.com\/?p=16062"},"modified":"2025-04-21T16:45:10","modified_gmt":"2025-04-21T20:45:10","slug":"what-type-of-franchisor-support-can-you-expect","status":"publish","type":"post","link":"https:\/\/prepareforcanada.com\/blog\/franchise-opportunities\/what-type-of-franchisor-support-can-you-expect","title":{"rendered":"What type of franchisor support can you expect to achieve success?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-25270\" src=\"https:\/\/www.prepareforcanada.com\/wp-content\/uploads\/brainstorming-3612400__340-2.jpg\" alt=\"What franchisor support can you expect\" width=\"509\" height=\"340\" srcset=\"https:\/\/2024-rd-staging.nyc3.cdn.digitaloceanspaces.com\/2024-prepare-for-canada\/2020\/06\/16153258\/brainstorming-3612400__340-2.jpg 509w, https:\/\/2024-rd-staging.nyc3.cdn.digitaloceanspaces.com\/2024-prepare-for-canada\/2020\/06\/16153258\/brainstorming-3612400__340-2-300x200.jpg 300w\" sizes=\"auto, (max-width: 509px) 100vw, 509px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">One of the reasons that new Canadians decide to buy a franchise is because of the type of franchisor support that they can expect to help achieve success.\u00a0 So, this is often a key point when deciding between becoming a franchisee or starting a new independent business. Many people will conclude that their chances of success will increase with the systems and support that a franchisor provides.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you think that franchising makes sense, you may have decided it makes sense to pay for the right to use the franchisor\u2019s brand, standards, and knowledge. In addition, a strong franchisor can often provide expertise in specific business functions, such as marketing or finance, that you may not have. H<\/span><span style=\"font-weight: 400;\">owever, it\u2019s important to recognize that:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1. The level of franchisor support can vary.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2. Franchisor support will be clearly defined in the Franchise Disclosure Document and Franchise Agreement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">3. You need to do your own research to understand what support you\u2019ll receive.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em><strong>To learn more about franchising in Canada, download our free e-book today, and visit our <a href=\"https:\/\/info.prepareforcanada.com\/franchising-for-new-canadians?utm_campaign=Franchise&amp;utm_source=type-of-franchisor-support&amp;utm_medium=franchising-learning-center\">Franchise Learning Center<\/a>:\u00a0<\/strong><\/em><\/p>\n<p style=\"text-align: center;\">[cjtoolbox name=&#8217;Franchise Blog CTA&#8217;]<\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2><\/h2>\n<h2>Types of Franchisor Support that You can Expect<\/h2>\n<p><span style=\"font-weight: 400;\">Now, let\u2019s explore four common types of franchisor support:<\/span><\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2>1.\u00a0Initial Training:<\/h2>\n<p><span style=\"font-weight: 400;\">You can expect to perform well when you select a franchisor to help you master the basics. And, training that is provided in your initial stages will help you achieve franchise success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your initial training will provide you with a broad overview of operations, marketing, sales, service, and general management. And, this may include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Operations training to develop skills and knowledge to run your franchise<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-weight: 400;\">Financial and business systems training<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Employee selection and retention training (if applicable)<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Operations manuals and standard operating procedures<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your training begins after you sign your Franchise Agreement, and continues for as long as you own the franchise. And, your franchisor wants you to succeed! So, that means providing you with tools, resources, and knowledge right from the start.<\/span><\/p>\n<h2><\/h2>\n<h2><\/h2>\n<h2>2. Marketing and Advertising Support:<\/h2>\n<p><span style=\"font-weight: 400;\">All franchisees are required to pay an Advertising Fee (usually 1 &#8211; 4% of gross sales). So, paying an advertising fee means that you do not have to create an advertising plan or marketing materials all on your own. In return for this fee, you can expect to receive:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A marketing plan that extends past the grand opening of your franchise<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Tools to support brand building and promotional campaigns<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Guidance in local and regional marketing activities<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Professional marketing materials such as posters, brochures, banners, and other items.<\/span><\/li>\n<\/ul>\n<h2><\/h2>\n<h2><\/h2>\n<h2>3. Site Selection:<\/h2>\n<p><span style=\"font-weight: 400;\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-14374 alignleft\" src=\"https:\/\/www.prepareforcanada.com\/wp-content\/uploads\/canstockphoto10695598.jpg\" alt=\"Transferable Skills\" width=\"343\" height=\"219\" \/>Not all franchisors will assist with site selection and site location is critical to your business success. But, if your franchisor doesn\u2019t provide site selection support, you can usually get guidance related to: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">preferred business square footage<\/span><\/li>\n<\/ul>\n<ul>\n<li>parking requirements<\/li>\n<\/ul>\n<ul>\n<li>and, other information.<\/li>\n<\/ul>\n<p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">So, be sure to read what site selection support you can expect in the Franchise Agreement. And, discuss how you can work with the franchisor to select a great site. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h5>Related Posts:<\/h5>\n<h5><span style=\"color: #808080;\"><a style=\"color: #808080;\" href=\"https:\/\/www.prepareforcanada.com\/small-business\/franchise-opportunities\/how-do-i-identify-a-great-franchisor\/?utm_campaign=Franchise&amp;utm_source=type-of-franchisor-support&amp;utm_medium=identify-great-franchisor\">How Do I Identify a Great Franchisor?<\/a><\/span><\/h5>\n<h5><a href=\"https:\/\/www.prepareforcanada.com\/small-business\/franchise-opportunities\/how-to-research-a-franchise-opportunity-thats-best-for-you\/?utm_campaign=Franchise&amp;utm_source=type-of-franchisor-support&amp;utm_medium=how-to-research-franchise\"><span style=\"color: #808080;\">How to Research a Franchise Opportunity that\u2019s Best for You<\/span><\/a><\/h5>\n<hr \/>\n<h2><\/h2>\n<h2><\/h2>\n<h2>4. Ongoing Franchisor Support:<\/h2>\n<p><span style=\"font-weight: 400;\">After you have completed your initial training, the ongoing support that you receive is essential. This support is generally provided by the franchisor to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Help you to improve the performance of your franchise<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ensure you\u2019re operating your business to brand standards<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Help you to grow your business <\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Other ongoing support can be related to supply chain; management training; and new products and services. This support can be a huge benefit. Your franchise team is likely working with other franchisees who have dealt with similar issues that you will face so, this knowledge may help you to reduce, if not avoid mistakes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, franchisor support can be a large benefit and critical to your success. You may even make your franchise selection decision based on the support you\u2019ll receive to start your business on the right foot. The ultimate goal is your franchise success and ability to benefit from the franchisor\u2019s proven systems and support. <\/span><\/p>\n<p>Visit our <a href=\"https:\/\/info.prepareforcanada.com\/franchising-for-new-canadians?utm_campaign=Franchise&amp;utm_source=type-of-franchisor-support&amp;utm_medium=franchising-learning-center\"><em><strong>Franchising for New Canadians Learner Center<\/strong> <\/em><\/a>to view tools, resources, and information to help you make an informed franchising decision.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":6,"featured_media":25270,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[71],"tags":[70,72,73],"class_list":["post-16062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-franchise-opportunities","tag-franchise","tag-franchising","tag-franchising-in-canada"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.2 (Yoast SEO v24.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Franchisor Support: What to Expect in Franchising<\/title>\n<meta name=\"description\" content=\"For new Canadians looking to start their own business, the support you receive from a franchisor can be critical to you success. 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